NASCAR’s economic impact in Delaware still strong despite smaller crowds
September 30, 2011
For two weekends a year, race fans help Dover become Delaware’s largest city in terms of population. The twice-annual visit of NASCAR to Dover International Speedway is a highlight for race fans and for the business community in Delaware’s capital.
However, the 400-mile Sunday Sprint Cup race in May took place before tens of thousands of empty seats at what’s known as “The Monster Mile.” Not many years ago, all 135,000 tickets were snapped up long in advance of a Sunday race.
While local businesses adjust their expectations in response to the slip in attendance, the track itself is also responding to the changing economy as the AAA 400 approaches October 2nd.
